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B2B Explorer

A venture to turn NO BS! Explorer into a paid operating platform for research and intelligence teams.

Summary

B2B Explorer turns the current NO BS! product into a revenue-ready SaaS business for teams that need the full data spine in a daily workflow.

Why now

The core product, data spine, API, and live infrastructure already exist. The venture case is simple: package that foundation into a paid operating product with the controls and workflows enterprise teams expect.

  • • The current explorer already proves the interface, the data model, and the story.
  • • What it does not yet do is support a full operating workflow for paying teams.
  • • B2B Explorer closes that gap by turning the NO BS! stack into a proper day-to-day product with richer coverage, team collaboration, exports, permissions, and commercial packaging.
Investor terms
  • • Access to the current venture round
  • • Direct updates on product progress and commercial rollout
  • • Priority access to investor briefings and milestone reviews
  • • Early visibility into enterprise traction and customer adoption
  • • Early access to all product builds
Use of funds
  • • Complete the permissions, billing, and workspace layer
  • • Expand coverage and reliability for paying customers
  • • Ship alerting, analytics, and team workflows
  • • Fund early commercial rollout and design partner onboarding

Product scope

Audience
  • • Corporate strategy and M&A teams
  • • Private market and credit analysts
  • • Sales, partnerships, and market mapping teams
  • • Enterprise clients that need a shared internal research workspace
Features
  • • Full data spine coverage instead of a sample dataset
  • • Multi-user workspaces with saved views and shared lists
  • • Advanced filters, segmentation, and watchlists
  • • Export pipelines for CSV, JSON, API, and downstream systems
  • • Role-based access, audit logs, and account controls
  • • AI-assisted company, officer, and network research
Venture outcomes
  • • Turn the explorer into a subscription business
  • • Create a repeatable B2B revenue line on top of the data spine
  • • Build a strong base for later vertical products

Full venture brief

Vision

Build the default operating surface for teams that need fast, enriched company intelligence without stitching together fragmented tools.

Problem

The current explorer is persuasive as a demo, but buyers need a production-grade workspace with full coverage, collaboration, controls, and repeatable workflows before it becomes a system of record.

Users
  • • Lead analyst running repeated market and target screens
  • • Strategy manager building and sharing tracked company lists
  • • Operations lead exporting research into CRM and internal systems
  • • Enterprise admin managing access and monitoring usage
Goals
  • • Enable daily research workflows on the full data spine
  • • Support multi-user collaboration without losing product simplicity
  • • Reduce time from discovery to export to action
  • • Create a clear subscription packaging model
Non-goals
  • • Replacing every downstream CRM or BI tool
  • • Building a generic document management platform
  • • Offering fully custom services inside the core SaaS product
Core workflows
  • • Search and segment UK companies with advanced filters
  • • Save company sets, officer sets, and PSC sets into shared workspaces
  • • Create alerts for important company and filing changes
  • • Export selected records into internal systems or API consumers
  • • Use AI to summarize accounts, red flags, and relationship patterns
Functional requirements
  • • Authentication, teams, invites, and role-based access
  • • Persistent shared workspaces, lists, notes, and favourites
  • • Advanced filtering against the complete company dataset
  • • Export templates and API key management for customers
  • • Alert subscriptions for live events and tracked entities
  • • Usage analytics, billing hooks, and customer-level controls
Success metrics
  • • Weekly active teams using saved workspaces
  • • Percentage of active accounts exporting or sharing results
  • • Conversion rate from trial or demo to paid workspace
  • • Average time to first useful output in a new account
Rollout plan
  • • Phase 1: design partner release with full data access and workspaces
  • • Phase 2: team features, exports, alerts, and account controls
  • • Phase 3: self-serve onboarding, pricing, and broader go-to-market rollout

Investor deck

1. The product

B2B Explorer is the commercial version of NO BS! Explorer built for real teams, not just demos.

Full data spine accessShared workspaces and alertsEnterprise controls and exports

2. The problem

Analysts and operators still bounce between fragmented registries, spreadsheets, and manual research workflows.

Too much manual stitchingPoor collaboration across teamsNo clean single working surface

3. Why NO BS! wins

The data spine, explorer UI, API, AI layer, and live infrastructure already exist in one stack.

We start from product reality, not a blank slideThe underlying intelligence layer is already differentiatedThe commercial upgrade path is clear

4. What the raise unlocks

This raise funds the jump from product showcase to subscription-grade platform.

Enterprise account modelFull-data coverage and performance workCustomer onboarding and commercial rollout

5. Outcome

A repeatable SaaS revenue line that turns the NO BS! data spine into a daily operating product.

Higher contract valueStronger retention through workflow lock-inA better base for additional vertical products

Want to invest in this venture or back the studio?

You can use this venture brief as the starting point for a direct investment conversation, or talk to us about investing in the studio as a whole.